It's time to take our range of Bottoms to a whole new level.
We know our family of females love the comforts that our statement Lounge Thongs and Briefs bring to their underwear drawer, so we've been working hard to bring you more of the good stuff you love and deserve.
Recent research has told us that on average women now own over 34 pairs of pants. We're pretty sure if we asked our female family how many pairs of underwear they own, they'd definitely be above average. High five girls!
Every girl needs a choice of pretty fresh undies to tempt them in the morning. Your pants are often the first thing you put on in the morning and the last thing you take off at night, so make sure they're nothing but the best!
As part of the new Bottoms Collection, we'll be launching 6 irresistible new designs.
3 gorgeous new thongs: the Cotton Lace Hip-hugger Thong, the Lace Cut Out Thong, the Lace Strappy Thong, and 3 cute new cheeky briefs: the Cotton Lace Hip-hugger Briefs, the Lace Cut Out Briefs, and the Lace Strappy Cheeky Briefs.
Lounge underwear designer, Tara O'Donovan explains... "We hand picked a mixture of soft cottons and delicate laces and worked closely on each design to produce pieces that will sit comfortably in every girls underwear drawer."
"Every girl needs options when it comes to their everyday comforts and this collection was designed exactly to do that".
DESIGNED FOR EVERY DAY OF THE WEEK
Good pants need to be 3 vital things in our eyes... comfy, colourful and cute. And we truly believe we ticked all the boxes.
Comfy. Whoever said thongs aren't comfy have clearly never tried Lounge. The perfect fit, soft fabrics and carefully refined designs make our thongs so unbelievably comfy that frankly you barely know you're wearing them. And for when thongs aren't really your thing, we're launching our brand new cheeky briefs that are sure to be your go-to style. Cheeky enough to make a statement but still so comfortable to wear.
Colourful. By now, you know we're all about giving our girls the perfect shades. Our new Bottoms range is launching in 4 pretty must-have colours... a girly pink, a statement red, a classic white and must have black. Something for every mood, every moment and every outfit.
Cute. Comfort Made Sexy: ring any bells!? That's our motto with every single design and we can proudly confirm that this new range of bottoms are totally winning for their super cute lace and cotton shapes. Lounge underwear designer Tara confidently told us: "Comfort Made Sexy was the key phrase in mind whilst designing this collection!"
All of our new Bottoms designs will be available as part of our Bottoms Bundles, with 3 for £30 or 6 for £50!
Launching Friday 24th of August 2018 at 4PM BST.