& also give you some insider info on what's to come in 2019. Trust us, you'll want to keep reading!
2018 was filled with so many new Lounge loves... we worked hard to bring you more of what you love and had a huge focus on bringing you even more comfort, improving & evolving our fit and feel, with an always-on mindset of introducing forward thinking pieces that would take your underwear drawer to a whole new level.
We want to just start by thanking you so much for your love and support throughout the year and for coming on this journey with us. We truly do appreciate each and every one of you and cant wait to show you what 2019 has to bring.
It feels only right to look back and give a nod to what has been a fantastic 12 months for Lounge, and also have an opportunity to look forward with confidence, as the plans we've been secretly working away on are almost ready to be brought to life. This year is going to be honestly - epic!
So 2018 began with the launch of our oh so sexy Scarlett Balconette. A set that ran wild for Valentines Day and set your hearts on fire through its striking, fiery shade and classic Balconette fit.
As we moved through the year the Sand Triangle was introduced as a gorgeous new nude, plus not forgetting the introduction of new Apparel colours to make your lounge nights in even more stylish.
Then came April, and this month truly did make Spring 18 a real statement for us. We welcomed the unique and sexy Mesh design to our Collection.
Our Mesh Set felt like a real highlight for us at Lounge... working on a piece that offered the comfort that it does, but that could also make underboob work in a classy and sophisticated way was a moment we'll never forget. The Mesh was months in the making, playing with different shapes and fabrics and experimenting by moving the mesh around into different panels within the bra and bottoms... we soon found what we wanted this piece to be, and the Mesh Collection was finally brought to life.
Straight away, you guys fell in love. Our best-selling sexy yet tasteful design took instagram by storm. Feel good, look good - this is what we’re all about and this collection of subtle tones absolutely exceeded our already high expectations for it's popularity with you guys.
Insider info: Right now, we're working on a Mesh reinvention. You may notice that the Mesh is a little low in stock right now... and while we appreciate this is far from ideal, we're actually working away in the background at making our Mesh Set even more comfortable this year. We're working on a new banner technology, improving the fit and we also have a brand new fabric construction that is honestly going to blow - your - mind. Keep your eyes peeled!
In May our Balconette styles moved their way into our Outlet (which by the way, if you havent checked out yet you need to, as once they're gone - they're officially gone forever, leaving space for this years newcomers).
Next came the All White and All Black Triangle launch.
This launch was so simple, but so strong. This super minimal and monochrome development as part of the Triangle Collection was a winner. You know we like to keep things simple with comfort coming first, and these two new colours ticked all the boxes for a striking new addition to your Lounge wardrobe.
Insider info: New Triangle is being created as we speak. We're currently working on a new baby in the form of your favourite Triangle shape. We don't want to give too much away, but get ready to have all of your bralet dreams come true.
As we entered in to summer months, it was the perfect timing to launch some pretty pastels. The Lilac and Lemon Balcony Sets were welcomed as two brand new shades within the Lounge rainbow. These gorgeous sweet and sugary colours were a real step outside the box for us and we were so thrilled that you love them as much as we do. The Balcony Collection has always been a best seller, so two new brights just made sense.
Plus let's not forget our new Blue loungewear additions to the Apparel Collection... the ultimate airport outfit that you girls went mad for.
Up next was the introduction of our brand new Bottoms. This was the first time we offered our thongs and briefs as a separate entity away from its matching bra... finally giving you the chance to Lounge in comfort every day in the perfect pair of pants. The feedback from you girls was that having the option to buy Lounge Bottoms separately would be amazing, so we listened, introducing a range of colours in lots of pretty shapes and styles to fill your undies drawer with lots of pretty comforts to match your Lounge bras, with that mix and match reality that fills our every day life.
On average, women own 34 pairs of pants... so we decided that each one deserves to be gorgeous!
Insider info: Don't you just know it, more are coming this year! We're busy designing pretty pants that you're bound to fall in love with.
Then as we moved into winter months, we started October with the launch of brand new Boxers, bringing you blues just in time for National Boyfriend Day.
October also brought another gorgeous newbie that goes by the name of the Silk Balcony.
The Silk Balcony just made sense as the next part of our Underwear Collection. We wanted to bring you girls an evolution of our Balcony Set, which we know you love so dearly, and as we played around with new shapes and fabrics, the introduction of the soft satin panel was the perfect new detail.
Our stunning Silk Balcony is an extra-lux reinvention of one of our best-sellers, introducing this fabulous new fabric into our collection.
Insider info: Do you want to see the Silk Balcony in Red!? Yes? Well it's your lucky day.
On the 14th January we're launching a new fiery red love... and no it's not a coincidence that its launching exactly one month in advance of one of our favourite times of year - Valentines Day.
We love you that much... that here's a sneaky preview. Get ready to fall head over heels. You dont need a man this VDay girls, you just need the perfect underwear set to start every day with matching comfort.
Moving into the latter part of 2018, we had two big launches.
One was the launch of our new Apparel Collection... welcoming our new Scrunchie and Minimal styles that went down an absolute storm.
And secondly, what we’d all been waiting for. Our 2018 Intimates Collection was long in the works and it didn’t disappoint. These colours and delicacies were new to Lounge, and we love them so much!
The launch of the Intimates for us was the ultimate moment from 2018. We worked long and hard creating these pieces and are honestly so proud of what is one of our most incredible launches to date.
First came 5 stunning sets in soft pinks and ivorys, and then later came 2 newcomers in the form of bold cherry... Tayliah and Angelina. Right now, we know that stock is low in our most popular sizes, but dont worry we'll be restocking around the middle of January to fulfil your lingerie fantasies.
Our Intimates Collection is where we make comfort even sexier, where honestly 'sexy' becomes our highest priority (whilst comfort is of course still important). The Intimates Collection is where we become truly playful and give you girls buckets of sex appeal in our premium and truly luxurious pieces.
Insider info: 2019 wouldn't be complete without new Intimates now would it!? We made you wait long enough after our first Black Intimates Collection... and we dont want to make you wait that long again. So... with you girls always being at the front of our minds... we've been (once again) secretly working away behind the scenes, bringing you even more beauty. You may not believe us when we say this, but this new beauty we speak of will come into fruition just in time for Valentines Day.
The Red Silk Balcony comes first, as we already hinted... and then on the 1st February - just two weeks before the day where new lingerie is a must - our brand new Red Intimates Collection will finally step its way in style onto the website.
Yes you read that right... we're bringing you red intimates. You - just - wait!
Now, we can't reveal too much at this stage... but what we are prepared to do is hint two magical things.
The first being... a reveal of one of our five red pieces, the beautiful Esme Set:
How beautiful is she!?
The second being that... our much loved Madeline Set is finally coming back! And she is coming back in new a fiery red form. Ugh! It feels so good to finally tell you girls! You're going to just LOVE it!
Get yourselves ready for the 1st February ladies... you won't want to miss it.
So, there we have it. 2018 rounded up with a smile on our faces and warmth in our hearts.
You girls have really gone the extra mile this year in constantly supporting what we do! Everything from your chats on Instagram DM all the way through to your Trust Pilot reviews... every single touch point we have with all of our female family means so much to us and we love hearing your feedback and talking to the people in which all of this is for.
The first week of 2019 has already been amazing, and while we've revealed a few sneaky previews above, that's only a hint of all the amazing plans we have for this year.
Every month sees new designs joining our collection, with every single one going through our unique and tailored design process. We may even find ourself swimming into summer in something new... oh my god, it really is going to be an epic year!
So let's pause there. Thank you again for being an amazing part of our family and let's start getting excited for all that 2019 is going to bring.
If you have any feedback or anything you want to see more of this year... please comment below.
What you want matters!
Let's make this year amazing.